Singin’ in the Rain

To celebrate the release of the classic film Singin’ in the Rain to a remastered 4K Blu-ray, MKM organized and moderated a virtual influencer roundtable with Patricia Ward Kelly, the late, great Gene Kelly’s widow.

A group of classic Hollywood film buffs, Broadway aficionados and pop culture influencers came together for a fantastic conversation with Kelly. Each participant was able to ask a question for their social media coverage and discussion topics included: Gene Kelly’s thoughts on the keys to being a successful artist, the rumors surrounding the film’s production, Gene’s favorite Singin’ moments, Patricia’s time going through his possessions and archiving the precious memories and more.

Live coverage has a potential social reach of 500k+ from the participant’s followers.

CLIENT: WARNER BROS. HOME ENT