Content Creation
Influencer Marketing
Theatrical, IMAX Campaign
Jaws in IMAX - Influencer Marketing
Universal Pictures re-released the iconic film JAWS to theaters and to IMAX for the first time for a week in September. To help promote the launch, we partnered with two content creators: one sand artist who created the Jaws poster in sand and a shark diver who connected his adventures with great whites back to the classic film in a personal video.
The live content has a potential social reach (from the platforms’ followers) of 4M+ and 386k+ confirmed impressions. The FallingInSand piece has been viewed 560k+ times across all of the partners’ shares.
CLIENT: UNIVERSAL PICTURES