Content Creation
Influencer Marketing
Digital Premiere Campaign
The Inhabitant - Influencer Marketing
MKM promoted the VOD and Digital release of The Inhabitant, by working with a mix of horror/genre-centric content creators. The influencers created review videos sharing their thoughts on the film while additional creators put together moody atmospheric Lizzie Borden content and videos that focused on the true crime aspect of the film. The live content has a potential social reach (from the platforms’ followers) of 5.7M+.
CLIENT: LIONSGATE