IF (Imaginary Friends) Movie - Influencer Marketing

As a fun way to promote IF to VOD platforms from Paramount Pictures, we partnered with different influencers to create specialized content in their unique ways, each promoting one of the Imaginary Friends characters from the film. Two makeup artists transformed themselves into Sunflower and Lewis the Teddy Bear; a sweet treat creator recreated the Marshmallow character in a giant, cake-like piece; sand artist Leonardo Ugolini formed a real-life sand sculpture of Blue; paper artist folded and formed the Blossom character as a paper doll. 

In addition, we sent IF-branded merchandise and licensed items to pop culture, millennial and family influencers for unboxing videos. The box included character plush, T-shirts, paint sets, friendship bracelet kits and more to spur everyone’s imaginations and creativity!

The Marshmallow content piece from Beauty and Da Sweetz has reached more than 2.3 million views! 

CLIENT: PARAMOUNT PICTURES