MARY JANE - INFLUENCER MARKETING

In partnership with marketing agency and MKM client Serino Coyne, we worked with influencers to promote Rachel McAdams’ Broadway debut in MARY JANE at the Manhattan Theatre Club. We hosted 20+ influencers across parenting, lifestyle, entertainment and Broadway sectors to enjoy the show, receive a gift bag of partner promo items and take photos in front of a branded step and repeat.

Live coverage has a potential reach through follower count of 3.7M.

CLIENT: SERINO COYNE & MANHATTAN THEATRE CLUB